Meetings News

When she was a in senior high school, Liz Erikson knew she wanted to work in the hospitality business. At the time, she may not have recognized that her ambition would pave the way to her current position as Executive Director, Meetings & Incentives, North America, Fairmont-Raffles-Swissotel.

As meeting marketers work to pique the interest of prospective attendees, many organizations are using an approach that includes every channel possible. From direct mail to email marketing to social media, audience prospects receive messages everywhere they turn.