Leading Meeting Professionals

Professional Convention Management Association

April 09 2014

50+ Ways to Alienate Your Virtual Audience: Part 2 of a 4-Part Series

Guest Columnist Emilie Barta
This is a continuation of an article written by Emilie Barta about Virtual Audiences. This section looks at two more bad habits that can alienate your virtual audience. (Click Here to see the first part of this article.)

PLATFORM
1.    Create a non-intuitive, non-user-friendly virtual platform…and force your virtual audience to constantly be searching for where to go and what to do
2.    Use a virtual platform that is not streamlined…and force your virtual audience to continuously open new windows
3.    Have open “rooms” on the virtual platform where nothing is occurring…and enable your virtual audience to get lost
4.    Promise an engaging and interactive event…and then not provide any readily available platform tools for your virtual audience to use to participate
5.    Schedule concurrent sessions…and then make it difficult and cumbersome for your virtual audience to find them or to move in between them
6.    Have speakers provide visual aids and/or hand-outs during their presentation…and then not have a dedicated, easy to find area on the platform for your virtual audience to access them

PRODUCTION
1.    Do not have a unified crew and rehearsal…and force your virtual audience to see and hear chaos
2.    Have audio problems…and do not have an audio technician on-site to correct them immediately
3.    Have multiple speakers during a session with different vocal projections…and do not have an audio engineer who is working the board to maintain a consistent volume amongst them
4.    Have speakers put their lavaliere microphones on themselves…and force your virtual audience to stare at unattractive and distracting wires
5.    Do not light the stage/front of the room/broadcast studio…and force your virtual audience to peer into the darkness and miss what is occurring
6.    Do not design a set or a backdrop behind the speakers…and force your virtual audience to look at distractions in the background
7.    Have engaging and interactive speakers and sessions…and hire a camera operator who does not know how to “follow the action”
8.    Have physical audience members ask questions or tell stories…and do not provide them a microphone so your virtual audience can hear what is being shared
9.    Hire a crew who has no live broadcast experience…and force your virtual audience to watch who is listening and not see who is talking
10.    Do not inform your speakers on what to wear and what not to wear during a broadcast…and force your virtual audience to view something unpleasing and distracting to the eye

Watch for the continuation of this article in a future issue.

About the Author

Emilie Barta is a Host / Spokesperson / Presenter / Virtual Emcee / Consultant at Emilie Barta Presentations. This article was originally published at www.virtualeventhostemcee.com.

Copyright 2012. This article may be shared or referenced as long as the source is cited and linked. No portion of this article may be copied or reproduced without express written permission by the author.


Greater Midwest Chapter