Leading Meeting Professionals

Professional Convention Management Association

May 22 2014

50+ Ways to Alienate Your Virtual Audience

Emilie Barta
This is the final continuation of an article written by Emilie Barta about Virtual Audiences. This section looks at more ways to alienate your virtual audience (things you don’t want to do, of course), during and after the actual event. (Click here to see part one, here for part two and here for part three.)

DURING-EVENT


  1. Create an agenda based on one time zone…and then force your virtual audience to wake up really early or stay up really late
  2. Use every “shiny new object” you can find…and confuse your virtual audience to the point of defeat, giving up, and walking away
  3. Do not take into account every minute of the live-streamed program…and force your virtual audience to be puzzled and perplexed by “dead-air”
  4. Never provide how-to instructions or a tour of the virtual platform…and then get annoyed when your virtual audience asks what to do and how to do it
  5. Lose the live stream…and do not have a sense of urgency in getting it back
  6. Have error messages…and do not provide instructions on what to do or how to fix them
  7. Have a resource for technical help…and do not have a live person there to provide assistance
  8. Make announcements…and do not have a resource to help if they are inaccurate
  9. Sell tons and tons of sponsorships…and then allow your sponsors to “sell” tons and tons of times to your virtual audience
POST-EVENT

  1. Promise that an archive will be available…and then wait more than one week to post it
  2. Use a non-integrated system or vendor for the archive…and force your virtual audience to create yet another account for access
  3. Do not post professionally shot footage for on-demand viewing…and force your virtual audience to become irritated with what they are seeing and hearing
  4. Encourage your virtual audience to share the content found in the archive…and do not provide any ways or means with which to do so
  5. Promise continuing education credits after on-demand viewing…and do not provide them quickly and easily
  6. Send your virtual audience a survey…and then take none of their comments into consideration at your next event
  7. Have a live Q&A during a re-broadcast…and do not ensure that the speakers are available to participate
Your virtual audience expects to experience your event much the same way as your physical audience, so it is up to you to provide them with an experience that they will never forget. Keeping all of these things in mind will help ensure that you provide your virtual audience with an experience they will never forget…in a good way!

About the Author


Emilie Barta is a Host / Spokesperson / Presenter / Virtual Emcee / Consultant at Emilie Barta Presentations. This article was originally published at www.virtualeventhostemcee.com.

Copyright 2012. This article may be shared or referenced as long as the source is cited and linked. No portion of this article may be copied or reproduced without express written permission by the author.

Greater Midwest Chapter