Leading Meeting Professionals

Professional Convention Management Association

August 2012

Mexico Tourism Board

Convene Staff

Meetings in Mexico provide important economic engine

Only the third country to measure the economic impact of meetings for the national economy, the Mexico Tourism Board found recently that meetings held in the country generate $18.1 billion USD per year - which amounts to 18 percent of the total travel and tourism demand in the country. Mexico’s meetings and events industry is growing at a record pace, jumping two positions to No. 20 - based on the number of world congresses held per country - in the International Congress and Convention Association’s 2011 report on the international associations meeting market. Mexico held 175 world congresses in 2011, up from 140 in 2010 - a 25-percent increase.

Mexico is upping the destination ante, having recently hosted key international events such as the World Water Forum (2006), the ITU Plenipotentiary Conference (2010), the COP 16 United Nations Climate Change Conference (2010), and the World Chambers Congress (2011). So far in 2012, Mexico has hosted the World Economic Forum on Latin America in Puerto Vallarta, the T20 meeting of Tourism Ministers in Merida, and the G-20 Summit - the premier forum for international cooperation, with members representing 90 percent of global GDP - in Los Cabos.

In addition to hosting some of the most influential events regarding the world’s future, Mexico has succeeded in assuming a leadership role that reaches far beyond the meetings industry. It is only the second emerging country (and the first in Latin America) to hold the G-20’s annual presidency (in 2012), confirming its role as a responsible and influential actor, both regionally and globally.

For more information: visitmexico.com/meetings

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